Why Giving Feels So Darned Good

Giving doesn’t only strengthen social bonds and make you feel good — it can also measurably impact your health, both physical and mental. Writer Cami Walker experienced this firsthand. In her early thirties, newly married and working a high-powered advertising job, Walker was stricken with multiple sclerosis (MS). She lost the use of her hands, then vision in one eye; the fatigue and numbness that come with the incurable neurological disease debilitated her. Within two years, she had quit her job, developed an addiction to prescription drugs and become completely dependent on her husband.

One night, in a state of depression, she called her friend Mbali Creazzo, a South African medicine woman who draws from the Dagara African tradition and has also been a pioneer in integrative medicine in San Francisco. Creazzo prescribed a ritual: Give away 29 gifts in 29 days. Walker was resistant. “I couldn’t even get out of bed, so how was I going to give something to someone every day? And Mbali said, ‘It doesn’t have to be material. It can be that you say something nice.’”

On Day One, Walker decided to give the gift of her time and attention to a friend who was in a more advanced stage of MS. Her friend was ecstatic to hear from her, and they made a plan to get together. “When I hung up the phone, I felt lighter and I was smiling,” she says. “And I thought, ‘Okay, it does feel good to give.’ I gave my gift, and then out of the blue I got this call to do a consulting project. And I took myself out to breakfast to celebrate, and there was a guy who just anonymously paid for my breakfast that day!”

Walker continued her giving ritual and chronicled her experiences in the 2009 New York Times bestseller 29 Gifts: How a Month of Giving Can Change Your Life. On Day 29, her gift was the launch of an online challenge site, 29Gifts.org, intended “to inspire a worldwide revival of the giving spirit.” Some 11,000 people in 48 countries signed up, shared online journals about their own 29-day giving rituals and raised thousands of dollars for charities.

“The biggest change for me is I really did get my health back,” Walker says. “I’m not 100 percent good as new, but there’s been no further progression of my disease. Also, my creativity just exploded during that 29 days and I started writing again, and my business started to get back on track financially.” She also kicked her drug addiction, and her marriage bonds became stronger. She is such a believer in the power of giving that she’s continued to do so in 29-day cycles.

The idea that giving might have beneficial health effects such as those Walker experienced was first raised by psychiatrist Hans Selye, a McGill University researcher, in his 1956 book The Stress of Life. Selye discovered the dangerous impact of stress on lab rats, and he posited that one way for humans to begin to lower their stress levels would be to help others.

Subsequent studies have substantiated Selye’s theory. In 1983, Larry Scherwitz and his researchers at the University of California at San Francisco found that the incidence of heart attacks and other stress-related illnesses was closely correlated with self-preoccupation, and they suggested giving could result in healthier hearts. Indeed, “just thinking about giving seems to have a physiological impact,” says Stony Brook University Medical Center’s Post.

He cites a 1988 study in which Harvard behavioral psychologist David McClelland found that students who watched a film about Mother Teresa’s work with the orphans of Calcutta experienced a boost to their immune systems. And in 2007, University of Michigan psychologist Stephanie Brown studied 423 older couples and found that those who gave substantial support to others were more than twice as likely to remain alive in a five-year period.

The popularity of Walker’s 29Gifts.org website exemplifies something else researchers have found: Giving is contagious. In March of 2010, James Fowler and Nicholas Christakis, who study the effects of social networks, published a paper showing that when one participant gave away money to help someone, those recipients became more likely to give money away, leading to a cascade of generosity. The online 93 Dollar Club was formed as an immediate result of this exponential type of giving.

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